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What is PPC in digital marketing?

What is PPC in digital marketing?

In the ever-evolving landscape of digital marketing, Pay-Per-Click (PPC) advertising stands as a cornerstone for businesses aiming to drive targeted traffic to their websites. PPC offers a cost-effective way to reach potential customers by placing ads on search engines and other platforms. This article will delve into the intricacies of PPC, exploring its fundamentals, strategies, and optimization techniques to maximize its effectiveness.